When we don’t value our values no one does

Avi Charkham
2 min readJun 24, 2020

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I see this all the time. The delta between defining values and taking the commitment (sometimes leap) required to put our values into action. To be willing to value our own values to the extent that they are truly what matters most.

Values are an incredible framework for shared human dreaming. They are a way to unite us around what we value. To create a shared belief.

Values are the pillars of true covenants between people who care about similar things and want to create a world, TOGETHER, where what matters to them most comes first.

But the thing about values is that in order for them to “work” they need to be embedded and constantly expressed in the very fabric of our lives. For values to work we need to constantly use them as a measure of value. We need to “show” ourselves and others that we value our values.

Or else, they become empty words. Worst. People around us stop believing in the incredible power of values.

Value(ing) is a verb

We make small and big decisions all day, every day. Valuing our values is the endless job of investing conscious effort to filter our choices through our values. To ensure that what we value comes first.

Valuing our values is remembering that our reality is nothing more than a combination of countless choices. Knowing that with every small decision we make: How we choose to talks to others, how we prioritize one thing against the other, how we allocate our time and resources, we shape our reality and that of others around us.

It’s easy to lose our way

Values are our true GPS system. They help us determine our current location, and if we lose our way they help us find the RIGHT WAY back home.

But if we stop actively putting what we value most first, day in and day out. If we stop valuing our values then our values fade away. We lose the signals of our GPS and soon enough we find ourselves lost, in the middle of nowhere asking ourselves. How did we get here?

When we don’t value our values the one becomes many :-(

There is a side effect to not valuing our values, on top of the fact that we find ourselves living in a reality that doesn’t reflect what we value.

Once we stop actively valuing our values, our values fade. Our group loses what binds it and starts to disintegrates. Person after person, we slowly stop believing in the value that binds us together. We stop dreaming together.

The one becomes many.

So… What is a value you wake up for? How does it shape your choices and actions?

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Avi Charkham
Avi Charkham

Written by Avi Charkham

Entrepreneur, product person & coach. founder @ https://unlock.Vision

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