What would change in the next 90 days?

Change vs. action

Change = the new VALUE our products or services created for our customers or the business

We hate change

The first step in ensuring we are able to drive change is to accept the fact that as humans we hate change and the uncertainty it brings. Change = threat!

Start with change

To ensure we are optimizing for a change instead of avoiding it we need to create a “change habit” to bypass our natural aversion of it.

  1. What CHANGE are we driving for our customers or our business?
  2. What NEW VALUE will we need to generate to drive the desired change?
  3. What ACTIONS will create the desired value?

Commit to change not to action

Look at your plans for the next quarter. Do they look like this:

  1. Deliver version 2.0
  2. Release the new camera feature
  3. Redesign our landing pages
  1. Ensure our customers can complete a purchase in under 60 seconds
  2. Increase the conversion of our landing pages by 40%
  3. Increase customer satisfaction by 25%



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Avi Charkham

Avi Charkham

Entrepreneur, product person & coach. founder @ https://unlock.Vision