! → ?

  • I’m a night person! I can’t wake up at 5AM!
  • I’m afraid to speak publically! I can’t give this presentation!
  • Arabs and Israel have always fought each other! We will never have real peace!
  • We are late for the game! There is no way we can become #1 in this market!

The magic wand

Do you feel the certainty in those sentences? Now Lets try using our magic wand, the question mark.

  • I’m a night person? I can’t wake up at 5AM?
  • I’m afraid to speak publically? I can’t give this presentation?
  • Arabs and Israelies have always fought each other? We will never have real peace?
  • We are late for the game? There is no way we can become #1 in this market?

Conviction?

The paradox of leadership is that our brain hates uncertainty so when someone speaks with conviction we are more likely to follow them. In other words as leaders, we’re “incentivized” to avoid the question mark. we’re encouraged to speak with “!!!”s. To show “conviction”.

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Avi Charkham

Avi Charkham

Entrepreneur, product person & coach. founder @ https://unlock.Vision